WIREFRAME · mid-fidelity · copy synced to file 50 (critique pass, 8 sections) · Inbar brand tokens · placeholder images · not final design

For the New York owner who built something that lasted

You don't have to be ready to sell,
but you're entitled to find out what it's worth.

There's a difference between selling your business and simply knowing what it's worth. One is a decision, and the other is just information. After the years you've put in, you've earned the right to hear that number. Quietly, with no fee and no obligation.

Show Me What It's Worth

A confidential 20-minute call. No fee, no obligation, and nobody hears that you asked.

PLACEHOLDER: Hero portrait Warm, natural portrait of Kat McCoy. A real, approachable person, not a glass-tower stock photo.

A short, private message from me, Kat McCoy. About 9 minutes. Nothing here asks you to sell, or to decide anything.

PLACEHOLDER: VSL video · Kat thumbnail
Kat McCoy Business Broker, Inbar Group

PLACEHOLDER caption (on-video lower-third, from second one): "Kat McCoy, Business Broker, Inbar Group."

Watch it alone, with the door shut and the sound low. Nobody needs to know you pressed play. Not your people, not anyone. It's a conversation, not a pitch, and when it's over you'll simply know a little more than you did a few minutes ago. There's a question in here you can't ask anyone else in your life. I answer it the way I'd want it answered if I were you.


When the video's done, if something in it stayed with you, there's one quiet next step. A confidential call, about twenty minutes, by phone, and it's me you'll be speaking with. Not an assistant, not a call center. Me.

What you'll walk away with:

No fee, no obligation, and nobody hears that you asked. You don't need your numbers ready or your books in perfect shape; that conversation comes much later, and only if you ever choose to go further. Your husband or wife is welcome to join.

The reason it's free: I'm only ever paid when a business actually sells. So a conversation is just a conversation.

Show Me What It's Worth

The Protected Exit Process

Most owners stay quiet for one reason: the moment word gets out, everything changes. Employees wonder, customers wonder, competitors circle. So here's how this is built to protect you.

I'm not the buyer who talks around you, or the broker who inflates your number to win the listing and then goes quiet. I only represent sellers, and I'm paid nothing until your business actually sells.

I call my process the Protected Exit Process. Your name is on nothing: not the listing, not the marketing, not anywhere. The business gets marketed hard; you stay invisible. And at the heart of it, one promise.

I sit with every buyer before you are ever named.

The video shows you exactly how that works.


A few owners who've already done this: recent deals from my firm, deals I've worked on myself. No names, the way it should be.

A laboratory in Brooklyn

The owner was 68. The buyer was a single individual. Sold for $650,000, closed in 11 months.

A pet-care business upstate

The owner was 66. The buyer was a competitor. Sold for just over $1.5 million, closed in 7 months.

A wholesale bakery on Long Island

The owner was 71. The buyer was a supplier. Sold for $4.9 million, closed in 9 months.

An individual, a competitor, a supplier. The right buyer is rarely who you'd expect. And these closed in seven to eleven months, not years.

I'm the lead broker in New York State for Inbar Group, a firm with more than thirty years behind it, offices across the East Coast, and a pool of thousands of qualified buyers. Before this, I ran my own business for nearly a decade, so I know what it is to carry the whole thing on your back. And I trained at Ernst & Young, so the numbers get done properly. I'm probably younger than you pictured; my sellers stop caring about that the moment they see what I get done for them.

PLACE-
HOLDER
PLACEHOLDER: Testimonial pending Seller story pending Kat (Steve / the glass business first). Text is acceptable, anonymity is normal. Do NOT invent.

This is a quiet conversation for a specific kind of owner.

This is for you if you:

  • Own a business here in New York that you built, or have run yourself for years
  • Do around $750K a year or more in revenue
  • Are thinking about an exit, maybe now, maybe in the next one to five years
  • Just want a quiet, honest answer to a question you can't ask anyone else

This isn't for you if you:

  • Want a hard pitch and a contract slid across the table
  • Want someone to push you into deciding today
  • Are looking to be lectured about everything you should have done differently

If you're in the first list, even loosely, this conversation was built for you.


Honest answers

If I book this call, am I committing to selling?

No. Knowing is not selling. One is a decision you'll make on your own time, if you ever make it at all. The other is just an honest opinion of value, information you've earned the right to have.

Will anyone find out I called?

No. Your employees, your customers, your competitors, the bank: none of them hear a word. Nothing is ever made public, and nothing carries your name until you say so.

Is this just a sales call in disguise? What's the catch?

There's no catch. Twenty minutes, no fee, no obligation. I won't pressure you, because pressure is the opposite of how good exits happen. If the timing isn't right, that's a perfectly good outcome, and you'll have lost nothing.

Do I need to bring documents or financials?

No. The first call works off whatever you know from memory; if you happen to know last year's rough revenue, that's plenty. The detailed numbers only matter if you decide, later, that you want a formal opinion of value, and that conversation happens when you're ready, not before. Nobody starts there.

What if my books aren't perfect, or the numbers dipped after COVID?

Then you're like most owners I talk to. Buyers don't expect perfection; they do expect to understand what they're buying. And if you ever decide to go further, getting things in order before any buyer looks is part of the process itself, not something you need to have done before we talk.

You've spent decades building something real. You've earned the right to be curious about what it's worth, without owing anyone a decision.

That's all this is: a quiet, confidential conversation, and nobody hears that you asked. You decide everything that comes after, in your own time. And the next chapter, whatever you've been putting off, is finally yours to plan.

You do not have to sell. You deserve to know what you have built.

Show Me What It's Worth

A confidential 20-minute call. The button takes you to a few quick questions, then you pick a time that works. No surprise phone calls, nothing to prepare, nothing to decide.