Kat McCoy funnel: wireframes

The whole funnel, in order. The landing page runs as an A/B split test: the two versions are identical except the hero section.

Landing page (split test)

Version A "His world" hero: a warm, documentary image of what the owner built. No photo of Kat. View Version A Version B Textless letter hero: words only, reads like a private note. No image. View Version B

Then the booking flow

Booking page Where every CTA lands. Contact details, then the five questions, then the private calendar. Minimal header, no nav. View booking page Confirmation page Shown after booking. Makes him feel he did something wise, not rash: the call's shape, nothing to prepare, and a face for the voice. View confirmation page

Mid-fidelity wireframes for review: real copy and Inbar brand tokens, placeholder images. Not a final design. Design spec in the folder: DESIGN-SPEC-FOR-FIGMA.md.